I feel like I am caught in the middle of a business transaction. Only, this time, it's not about haggling for Italian artwork, German chocolate or Spanish leather, it's about my heart. "Should we go with A who provides _, _ and _, or should we go with B who provides _, _ and _? Or, maybe we need to take a look at C and D, you know, shop around a bit and see what's out there?"

Can we please stop treating this like a business transaction? I only have so much heart and right now, it's feeling very caught in the middle.