WWF

In class this morning:

"Among the most trusted non profit brands in the world are Amnesty International, WWF and Greenpeace."

I nearly choked. WWF? Excuse me?

I was about to have a heart attack. What are instructors getting away with here? Since when is the WWF one of the most trusted non profit brands? Most trusted? Most trusted in the world? Yeah right. And, since when is the WWF non profit? They make millions and the owners make even more. Who comes up with this ridiculous information?

No....

WWF - as in World Wildlife Fund. Oh. Right.


(What do you first think of when you hear WWF?)